About US



In the summer of 2010, the single most important fitness facility in the world opened. I forget the name of it, because I was too busy opening Coastal Performance, a humble 3,000 Square Foot-ish training gym with an ugly ceiling, no heat, and the feel-good motivational phrase “Suck it up, Buttercup” painted on the wall courtesy of the Crossfit box that had previously occupied the space (here’s a video tour). Armed with nothing more than the vision of a better world free from the confines of commercial gym tyranny and shielded from the falsehoods cast by internet fitness superstars, Coastal grew from an ambitious but ugly caterpillar into a beautiful butterfly, or at least a moth of some sort.

Word got out that even though we didn’t understand things like “marketing” and “aesthetic appeal,” we were pretty darn good at making people awesome. So awesome, in fact, that we soon needed more room for these all these people(and nicer bathrooms). We even got the attention of some people that make a living depending on the awesomeness of their bodies. We’ve helped athletes from Major League Baseball, the NBA, PGA Tour, NHL, Pro Auto Sports, Mixed Martial Arts and numerous other leagues and organizations achieve their best (you knew that was what I meant when I said make a living with their bodies, right?) However, pro sports is only a small part of Coastal Performance. Some of our greatest successes have come from our clients who put on a different kind of uniform everyday; whether it be an executive with a tight schedule but lofty goals, or a selfless parent who’s put their family before their own health and happiness for too long.

Today, I’m proud to say we’re no longer just the humble little training gym we were in 2010, but we’ve never lost sight of why we opened our doors in the first place. Coastal Performance was built for change; change to improve our own programs, change to make the fitness industry better as a whole, and most importantly, change to the lives of our clients!


Hope you see you soon!


    Testimonial Picture of Cris (2)
    “I've dropped 3 pants sizes”

    I’ve dropped 3 pants sizes, from a 36+ to a 33 in five and half weeks. I’ve gotten more flexibility, strength and great condition in the 30-minute workouts each day. It’s taken my workouts to a whole new level. The workouts are hard and intense but they’re fun. The camaraderie is awesome, everybody doing things together, being supportive, and the trainer are awesome.

    “I think everybody should give Coastal a try”

    Lee S.

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